5. Bounce Rate
The bounce rate is the number of people who visit your site and leave right away without performing any meaningful action. A high bounce rate can point to several flaws in your digital marketing: Poor campaign targeting, irrelevant traffic sources, weak landing pages, etc.
If you have an e-commerce site, your bounce rate is synonymous with the abandonment rate and this usually indicates problems with your checkout process. Is pricing transparent? Do you load people up with last-minute offers? Spend some time evaluating how to improve the checkout experience.
6. Exit Rate
This is a helpful metric, especially for websites that have a multi-page conversion process. The exit rate differs from the bounce rate in that the exit rate measures the number of people who left the site from a particular page as a percentage of all people who viewed that particular page. This helps you identify drop-off points in your conversion process so you can optimize accordingly.
7. Mobile Traffic
Mobile Share of Organic Search Traffic
With the rise of mobile dominance in content consumption, it’s almost negligent not to track your mobile visitor metrics so you can understand your mobile customers and increase your conversions. Here’s what you need to know:
- What percent of your traffic is mobile?
- What devices and browsers do they use?
- Where are they coming from (direct, organic, referral, social, etc.)
- What content are they consuming?