6 Useful Digital Marketing Books Every Marketer Should Read

1. Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts, and Generate More Sales

If your online business isn’t where you expected it to be. Don’t fret. There’s one aspect of running a successful digital marketing business that you must embrace.

Email list.

In reality, if you don’t have an email list, you don’t truly have a business.

Since email marketing is the process of reaching targeted email leads at the right time, with the most relevant content and offers, you can’t afford to joke with it.

Email Marketing Demystified is the book to read, if you’re looking to sustain your business through email marketing. The author, Matthew Paulson in this amazing book shows you how to build massive list using 15 of the most effective techniques – that have worked for several brands.

Trust me, email marketing is much more powerful than most folks think. In case you’re thinking, “well, people don’t like getting emails from businesses,” think again.

A research by ExactTarget showed that 77% of customers prefer getting information on brand’s products/services they use through emails.

This is truly a huge opportunity to reach out to targeted customers. It’s a relief from the incessant rush for organic traffic. Once you master email marketing, you may as well forget about Google. That’s because email marketing costs are inexpensive.

The ROI on email marketing is staggering. According to Adobe, a $1 investment in email marketing can yield up to $40 in ROI?

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Get your hands on Email Marketing Demystified if you want to see your site visitors in another light.

These people are not bots or blind folks who wandered and stumbled on your site. They’re real people with specific questions in their hearts.

Aside from learning how to build your email list faster, you also get firsthand knowledge that will help you set up your first funnel. This leads to higher profits.

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