Every business needs the ability to focus – to target its time, energy and resources into one central goal.
In the wrong hands, digital marketing tools are nothing more than an unproductive distractions from that primary goal. There are more tools available than you will ever be able to utilize or even try, with countless additions launched every day.
In the right hands, however, a curated suite of tools can streamline every part of your businesses, allowing you to focus your energy into that one, primary goal. These tools can turn hour-long processes into something completed in minutes. They can also quickly give you in-depth insights you would otherwise need extensive legwork to uncover.
That’s what this list of tools is all about – a variety of digital marketing tools that will automate, streamline, and enhance the supplemental parts of your business, allowing you to focus your efforts and keep the main thing, the main thing. Ultimately, you’ll be able togenerate more money for your business.
1. Ahrefs – The Ultimate Research Tool
When it comes to researching backlinks, keywords, competitors, content, etc., there are about a hundred thousand tools to choose from.
Typically in these sorts of saturated markets, you have your big, pricey enterprise toolsand your smaller, single-function, low-cost tools. Often, the leading, enterprise-level option is a bloated mess, where you are overcharged for essentially one or two high-value functions with a huge batch of worthless supplements that inflate the cost.
This isn’t the case with Ahrefs. In a crowded market of SEO tools, Ahrefs stands out as a offering perhaps the best backlink tools for an incredibly competitive rate.
The initial dashboard provides you with a laundry list of key data for any domain you wish to view, including:
- Domain rank and authority
- Complete backlink profile
- Organic keyword rankings & traffic
- Referring domains
- Top content and pages
- Performance over time
- Top competitors
- Paid traffic performance
You can monitor your own domain for brand mentions, target keyword mentions, new links, keyword rankings, etc. And you can also do all of this for your competitors as well. Ahrefs really is the ultimately research tool online, and at $99 for the starting package, it’s incredibly cost effective as well.
Plus, with their new Content Explorer tool, they’ve eliminated the need to also purchase something like BuzzSumo, essentially rolling that functionality into their own tool suite, and doing so at a high level.
Many of the tools on this list are simple, low-priced, one or two function options that allow to chip away at one key problem. When it comes to research and analysis, however, I recommend that you drop the coin for Ahrefs and make it your one-stop solution for tracking both your own SEO progress as well as the competition.