Social sharing basically involves sharing of content from a website on a social media site or application. Content marketing on the other hand involves developing, executing and even delivering the content and related assets needed to create, nurture and even grow a company’s customer base. Media as well as published content is used to influence buyer behavior and stimulate customer relationships leading to customer relationships.
Many forms of business that aim at expanding their market employ this platform since online marketing is more convenient as compared to traditional conventional methods. Through social sharing you will be in a better position to build your brand and in turn extend your reach so that you now become more popular than before.
Placing social sharing widgets on your web as well as mobile pages is of great significance when it comes to social marketing since it allows your customers to easily share your articles, products and other content that you provide within their social networks. In this case your customers play the role of brand ambassadors since they voluntarily drive referral traffic to your website and this comes at no cost which is also a plus for you. In addition to getting more visitors to your site you also get many more links to your site owing to the huge number of people who are now aware of your business.
You can share content on social media platforms such as Twitter and Facebook and you can also ask your friends to share the same content so that it can be viewed by more people. The only way to make people want to share and in turn read your content is to make it as great as possible. The heading that people will come across first should also be carefully crafted and enticing so that it will be able to lure them to read the content. The social media platforms provide an incredible way to glean valuable audience insights. Most social networks have some form of analytics. Social giants such as Twitter Analytics and Facebook Insights which also rival even Google Analytics with their audience nuggets.
There are several tools and tactics that you apply so that you increase social sharing with content marketing which will be very beneficial to your business.
Make Sure Your Social Sharing Works & Works On Mobile
Most people in recent times prefer accessing social media platforms via their phone as compared to the traditional methods where one would use a computer. You should therefore yearn to make your social sharing accessible so that the many mobile users will be able to share your content. The social sharing icons should work on phone as well. This will in turn have a positive effect of raising traffic to your website.
A common plugin that is used widely in phones is the Digg Digg. It has floating share buttons that will appear to the left-hand side of a blog post. Another common plugin is the Flare which also has floating share buttons that provide you with the option of putting social share icons at the top as well as at the bottom of your post. Both these plugins are great on desktop but they do not appear on your mobile device.