Absolutely Everything You Need to Know About SMS Marketing

How Much Does SMS Marketing Cost?

In general, you will have two main costs associated with your text marketing: the fee for sending the text and the costs for renting keywords. Each company has its own pricing options, but the most typical model is a monthly fee that includes a certain number of texts and keywords.

In general, you might expect to pay between $5 and $25 per keyword per month and between $0.01 and $0.05 per text. Many of the top SMS marketing companies offer packages that include a fixed number of text messages (2,000 to 25,000 for example) and a fixed number of keywords (between 2 and 10 usually) for a flat monthly fee. You can expect to pay somewhere between $50 and $500 per month depending on your text volume, number of keywords, and desired features.

Of note: Most vendors allow free inbound messages and “sub keywords.” Sub keywords are those words that trigger a particular text response, such as “STOP” to opt out of your text campaign or “HOURS” for a text with your hours of operation.

When choosing a text marketing company, look for ones that offer these useful features that expand your options:

➠ Multimedia Messages. This capability lets you send more than just text to your subscribers; you can add images (such as your app icon), videos, and even sound for more engaging texts.

➠ Voting and Polling. Voting and polling offer businesses a great opportunity to leverage the immediacy of text messaging to gain insight about their customers and also increase engagement. American Idol audience voting is a classic example of this.

➠ Drip Campaigns. This is just like an email drip campaign, except using text messages. It lets you be pretty hands-off on day-to-day campaign development once you’ve set them up and deployed them.

➠ Unique Coupon Codes. This is perhaps the most valuable feature in SMS marketing; take a look at these eye-opening mobile coupon stats:

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